Well Prepared ... Well Presented ... Well Placed ... Well Produced .... EXPECT SO MUCH MORE. Well Pict European is so much more than just a grower and a packer. Our involvement starts long before a seed is sown and continues right up until the fruit is consumed. The Well-Pict brand is recognized throughout the world as the standard for premium-quality berries. It’s our high levels of involvement in the supply chain from grower to consumer that sets us apart from the rest of the industry. Our services include Agronomy, Growing, Global Sourcing, Packing and Quality Assurance, Logistics, Sales & Marketing. Read more news on: | wellpict | well pict | Fruit Grower | Fruit Marketing | Fruit Importer | Fruit Exporter | strawberry | raspberry | cherries | blackberry | apple | blueberries | grapes | gooseberries | kiwi | rhubarb | pear | plum | currants | well pict european |

Seasonality in fresh soft fruit is set to be the focus of a brand-new marketing campaign. Read more news on: | global berry congress | soft fruit | seasonal berries | strawberry breader |

Simon Beasley has recently joined A Boxall & Son as our Farm Manager at Griffins Farm, Kent. Read more news on: | griffins farm | strawberry | fruit production | farm manager |

In our tenth anniversary year we can look back at achievements and we look ahead to new challenges. Read more news on: | Martin Seymour | Well Pict European | Soft Fruit Industry |

Andrew Boxall had been growing the finest strawberries in Kent and that in the past 10 years Andrew had been supplying “Local” strawberries to ASDA in Kent. Read more news on: | Boxall | strawberry Kent | strawberry Asda |

The sweet, melodious sounds of Xhosa women singing resonates over the strawberry fields on a Geelhoutboom farm where all types of berries thrive alongside a clear mountain stream Read more news on: | garden route | south africa strawberry | Outeniqua mountains | Fragro Farm | Chris Charter | Xhosa tribe |

Well-Pict Hiller Farms - Finalist of Soft Fruit Grower of the Year 2008 Read more news on: | Hiller Farms | Ragley Hall Estate | UK strawberry season | English apples | plums | bed maker |

Well Pict Berries continues to expand in both their organic and conventional lines. Read more news on: | Well Pict Berries | organic raspberry | organic strawberry | premium berries |

As New Years resolutions are made to get healthy and shed that excess, its time to incorporate fresh berries onto your menu. Read more news on: | fresh berries | health benefits | wellbeing | antioxidants |

Wellpict European, the quality soft fruit specialists, is pleased to announce that they won the coveted Supplier of the Year Award 2007. Read more news on: | Pauleys | Supplier of the Year | soft fruit award | Brakes strawberry |

Well Pict Scotland : looking at 2008 and beyond- developping the supply of high quality Scottish berries. Read more news on: | Scottish strawberry | Scottish raspberry | Andrew Cranston | berries Scotland |

Well Pict South Africa are leading the supply of Sabrosa. Read more news on: | Sabrosa strawberry | strawberry South Africa | imported fruit |

A look at Andrew Boxall`s award winning apples which now feature in ASDA stores. Read more news on: | Asda apple | Asda local supplier | Jon Morgan | International Produce | Asda Category Manager |

A look at how, despite bad weather this season AMS has managed to keep up with demand. Read more news on: | strawberry season | fruit sales | everbearer | strawberry |

Buscamos una calidad óptima Read more news on: | fresa | calidad de fruta |

Brakes is launching a scheme in Bodmin to supply local pubs with Cornish strawberries. Read more news on: | cornish strawberries | Neil Hosking | Brakes | summer berries | fresh strawberries |

WellPict County Local has extended is Kentish top fruit farming and growing operation by acquiring Ivy House Farm. Read more news on: | Ivy House Farm | top fruit | apples | pears | Andy Clarke | Adrian Barlow | Asda top fruit | International Produce |

Testament to Well Pict European`s thinking at the forefront of the industry, the company is now pioneering superfruit sales. Read more news on: | super food | you are what you eat | fruit snacking | uk berries | superfood |

Well Pict European is supplying Brakes, the food service specialist with local Cornish strawberries. Read more news on: | Local English Strawberry | Local Cornish Strawberry | Neil Hosking | Brakes |

In response to environmental concern Well Pict has increased shipping efficiency with more units per shipment. Read more news on: | Well Pict | soft fruit | organic berries | well pict varieties | organic raspberry | organic strawberry |

Tanyard Nurseries, near Cheddar, Somerset, was the first AMS farm to come online Read more news on: | tanyard nurseries | elsanta strawberry | glasshouse strawberry | ams marketing | Angela Le Provost |

Well Pict European Group recently participated in the industry`s largest exhibition. Read more news on: | Well Pict European | soft fruit | berries | Fruit Logistica |

Well Pict Portugal são também os morangos sa Asda/Wal-Mart. Read more news on: | Sofia Rosendo | Well Pict portugal | morangos |

A big berry season should help soothe the hurt from citrus` winter stumble. Read more news on: | California berries | soft fruit Watsonville | well pict inc | organic berries | Dan Crowley |

After only two years in the retail market, A.M.S. Exotic has seen its fresh-cut Earth Exotics vegetables grow to about 60 percent of its business. Read more news on: | AMS Exotic | exotic fruit | fresh produce | earth exotics |

UK-based soft-fruit specialist AMS Marketing will unveil a new concept for the category with its range of You Are What You Eat. Read more news on: | YAWYE | you are what you eat | berry | super food |

Labour issues have come to a head across the fresh produce industry this year, following restrictions on seasonal migrant workers Read more news on: | fresh produce industry | Seasonal Agricultural Workers Scheme | SAWS | GLA | migrant workers | gangmasters |

The East Malling Research Strawberry Breeding Club will be officially launched at Fruit Focus 2008 Read more news on: | Fruit Focus | East Malling Research | Strawberry breeding | Defra |

A.M.S. Exotic LLC plans to launch the company’s first coupon campaign next month in four Western states. Read more news on: | AMS Exotic | Scott Lehmann | Earth Exotic | baby vegetables | cooked vegetables |

Millions of pounds worth of soft fruit and vegetables are likely to be left to rot in fields this summer because of a shortage of foreign pickers. Read more news on: | soft fruit | pickers | horticultural industry | strawberry pickers | NFU |

Red, juicy, delicious strawberries are one of the healthiest fruits to include in your diet. Read more news on: | strawberries | antioxidants | flavonoids | ellagic acid | heart health | blood pressure |

Four of Europe`s leading berry companies involved in developing new varieties are going to be speaking at the Global Berry Congress organised by Eurofruit Magazine. Read more news on: | Global berry congress | fresh berries | strawberry varieties | Eurofruit Magazine |

Berries and pomegranate may serve better as valentine`s gifts for lovers than chocolate as studies found these foods can boost heart health. Read more news on: | berries | pomegranate | bilberries | LDL cholesterol | Alzheimer | antioxidants |

The prestigious annual Grower of the Year awards this year attracted the attention of Crop Pro Tech, the industry specialists in safeguarding your production. Read more news on: | crop pro tech | grower of the year | crop protection | table tops |

A diet rich in berries may boost levels of good cholesterol and improve blood pressure, indicating their potential benefits for heart health. Read more news on: | berries | LDL cholesterol | HDL cholesterol | heart health | bilberries | lingonberries | black currants | strawberry |

Huelva turned from almost solely cultivating strawberries to have a wider range of products, including raspberries, blueberries and currants. Read more news on: | Huelva strawberry | raspberry Spain | blueberry | currants | Strawberry Symposium |

Folic acid is the synthetic form of folate, which is especially important for women of child-bearing age because it reduces the chance of some birth defects, such as spina bifida. Read more news on: | strawberry | folic acid | strawberry folate | natural pigments | anthocyanins |

Undoubtedly, we can consider blueberry as one of the agricultural products which have recently caused more expectancy and growth in the markets worldwide and in particular in Europe. Read more news on: | blueberry | Euroberry Marketing | Hortifruit |

Researchers have found that drinking three glasses of cranberry juice a day is significantly reducing the risk of heart disease. Read more news on: | cranberry | good cholesterol | antioxidant | heart disease |

Foods reported to be high in powerful antioxidants, which help fight the oxidation process contributing to age-related diseases, are gaining growing interest. Read more news on: | blueberry | antioxidants | heart disease | anthocyanins |

Scientists in Arkansas are reporting new evidence that natural pigments responsible for the beautiful blue/purple/reddish color of certain fruits and vegetables may help prevent obesity. Read more news on: | fruits | vegetables | berries | blueberry | anthocyanins | blackberry | strawberry |

WellPict County Local and ASDA/IP Look towards the future in the South West Region. Read more news on: | Asda apples | NFU | dessert apples | International Produce IPL | cider apples | UK top fruit |

Herefordshire Council is to withdraw its policy of requiring automatic planning permission for all polytunnels in the county. Read more news on: | NFU | polytunnels | planning permission | soft fruit |

Wellpict Inc demonstrates the developments in its organic and conventional lines. Read more news on: | Wellpict | organic | packaging | strawberry |

Kentish fruit is supplying ASDA stores with award winning Cox and other varieties. Read more news on: | UK apple | pears | local fruit | ASDA | IPL |

Competition for Primary Schools in Kent to win a FREE supply of local apples! Read more news on: | LFA | local produce | kentish apples | school fruit |

If there`s any one fruit that symbolises the British summer, it`s the strawberry. This succulent, fragrant fruit is as beautiful as it is flavourful. Read more news on: | local strawberry | British strawberry season | Wimbledon | buy British | healthy berries |

Government clarifies position on polytunnel planning in England Read more news on: | polytunnels | polytunnels planning permission | spanish tunnels |

The new study found that those who reported eating the most strawberries experienced lower blood levels of C-reactive protein, a biomarker for inflammation in the blood vessels. Read more news on: | strawberry | cardiovascular disease | heart disease | folate | LDL cholesterol | antioxidants |

UK supermarket Asda is showing immense support to UK farmers following the unseasonal weather so far. Read more news on: | Asda apples | International Produce | IP ASDA | hail apple | apple grower |

The use of polytunnels has revolutionised soft fruit production in the UK Read more news on: | soft fruit | poly tunnels | strawberry polytunnels |

Farming over 250 acres of fruit in the Warwickshire countryside, Hiller Farms is one of the largest farms within the county supplying fresh produce to it`s neighbour Hiller`s Farm shop as well as many supermarkets. This is in addition to Hiller Farms` own research and development into agricultural machinery which has resulted in innovative answers to industry wide problems. Read more news on: | Hiller Farms | Hiller Engineering | soft fruit machinery | Hiller bedformer | bedmaker |

Producer, packer, marketer and exporter of high quality berries in Portugal. Read more news on: | strawberry | well pict portugal |

Well Pict European (Scotland) Ltd - producer, packer and distributor of high quality Scottish berries. Read more news on: | strawberry | raspberry | well pict scotland |

WellPict European South Africa - Strawberries, raspberries and blackberries specialists. Read more news on: | strawberry | raspberry | blackberry | well pict south africa |